REFORM ATHLETICA
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About Us

If you want to discover new and challenging ways to move while unlocking new strengths in a friendly and motivating environment, then we welcome you to Reform Athletica, your new home.

About Us

Reform Athletica is a boutique fitness studio inspired by the vibrant fitness scenes of New York, London and LA. Currently located in two locations in Dubai’s Jumeirah 1 and DIFC's ICD Brookfield Place – the studio is located perfectly between the urban city bustle and Dubai’s beautiful beaches.

We are boutique; we are not a gym, and we are not priced like a gym. Our classes are capped at 14 people, depending on the class. We have five signature classes: The Reform Method, MicroForm, RA Strength, Yoga and Sculpt and Burn. Each of our classes are designed to complement one another; between low-intensity, high-intensity, stretching, strength and conditioning - we have it covered. 

Our classes are 45-60 minutes long and we do not distinguish between skill levels; beginners and advanced participants are all equally welcome and no prior experience is required for any class. Our instructors will modify exercises or demonstrate alternatives to ensure that you get the most out of your session, no matter your gender or level of experience.

Our Art

Upon entering either of our studios, you’ll notice we’ve tried to create a space that truly feels like home. The owners, having a long-time passion for art and culture have collected art pieces from around the world for the studio, giving the space a unique flair. There is a story behind every piece – whether it was a personal connection they had that drew them to add it to their collection, or its interpretation is in alignment with our core values as a studio. Whether the former or the latter, each piece is beautiful– from the inside out.

Our Commitment to Sustainability

Sustainability and going green in as many areas as we can is one our main core values as a studio. We are plastic-free, so there are no plastic cups, bottles or bags and any bottles offered will be fully recyclable. We have S’well bottles on offer, encouraging our clients to participate in our drive to minimise single-use plastic consumption and use our filtered water for refills at both of our studios. 

Additionally at our juice bar at ICD Brookfield Place, RAFresh - clients can receive a discount for bringing their own mug as a reward for avoiding single-use consumables. These efforts have resulted in our studio being awarded the badge of “Ocean Champion”, the highest level of the Oceanic Standard in recognition of our efforts to adopt a holistic approach to sustainable operating practices with a strong focus on eliminating single-use plastic.

All of our cups are fully biodegradable in accordance with the conditions of the International Biodegradable Products Institute of Compostable Products. RAFresh has also partnered up with OneTreePlanted where a percentage of each purchase will go towards planting a tree and offsetting our environmental impact.

RAFresh

RAFresh is our juice bar which is operating in our ICDBP studio. We are committed to fueling your active lifestyle with an array of signature healthy beverages that are light on the calories without compromising flavor.
Our menu boasts a selection of blended protein smoothies and fresh juices that serve as perfect pre and post-class refreshments, designed to replenish your energy, or just give you that pick-me-up you need
in your day. Whether you're gearing up for an intense workout or winding down after a session, our offerings cater to your every need.
Embracing an eco-friendly ethos, RAfresh is proud to provide filtered water on tap, promoting sustainability and minimizing environmental impact by ensuring no plastic water bottles are stocked. We take a stand against plastic waste with our commitment to plastic-free cups and straws, ensuring that your enjoyment aligns with our dedication to a cleaner planet. In addition to our juices and smoothies, indulge in the rich
flavors of our premium coffee, rounding out our diverse menu with a satisfying kick for those who appreciate a caffeine boost.
We’ve also established a partnership with One Tree Planted, a non-profit organization focused on reforestation. 5% of our monthly juice bar sales will support tree planting initiatives, aiding us in offsetting our consumption and giving back to the environment. Reducing our carbon footprint is core to our ethos, as we remain proudly plastic-free and now collaborate with One Tree Planted to further our efforts to go green.

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Our Classes

At Reform Athletica, we offer five signature classes; each carefully developed by our team of head trainers to ensure all your training bases are covered. Experience our spin on the Lagree method in our Reform Method class, our RA Strength class with bursts of HIIT and conditioning on the TRX, challenge yourself on the Microformer, feel the burn on the mat with our Sculpt and Burn class or wind down during a calming Yoga practice. Read below for full descriptions.

Find out more

@reformathletica

Georgia Tolley has been a valued member of the Reform Athletica community for 7 years. What she loves most about the Strength class is how each piece of equipment adds its own unique element to the workout. Even with heavy lifting, the focus isn’t on bulking, but on toning, building strength, and enhancing endurance. It’s her go-to for staying fit, strong, and balanced. #StrengthClass #FunctionalFitness #7YearsStrong #EnduranceAndStrength
Our valued client Karim Fekih has been part of Reform Athletica for 7 years. He shares how the dynamic Megaformer classes have transformed his daily routine, empowered him to overcome challenges, and become an essential practice for managing stress. Every time he steps into class, Karim discovers a moment to disconnect from the outside world, reset his mind and body, and reconnect with himself on a deeper level. #ReformMethod #WellnessJourney #7YearsStrong #FitnessJourney
August Move of the Month with Louise: The Mermaid! This powerful core exercise targets your obliques while building strength and control. We’ll be sharing new moves and tips from different instructors every month - stay tuned! #MoveOfTheMonth #MermaidMove #ReformMethod
At Reform Athletica, transformation isn’t a quick fix - it’s a Ritual. Grounded in our three pillars : MOVE. REFLECT. CONNECT. Our method is designed to grow with you. Our studio isn’t just a space to work out — it’s a place to evolve. When movement becomes habit, and habit becomes Ritual, you begin to find your form — physically and mentally. #Ritual #ReformAthletica #MoveReflectConnect
Trainer Spotlight: Meet Louise! Louise is our General Manager and a powerhouse instructor at Reform Athletica. She leads classes like The Reform Method, Microform, Sculpt & Burn, and Micro/TRX. Curious what drives her? Watch to get to know Louise and her journey! #TrainerSpotlight #ReformMethod #Microform #SculptAndBurn #Micro/Trx

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