S’well - Reform Athletica


In 2010, Sarah Kauss launched S’well with the mission to rid the world of plastic water bottles. She believed that if a crave-worthy bottle that combined fashion with function was made, people would stop buying disposable bottles, and as a result reduce single-use plastic consumption worldwide. It was an audacious goal, but Sarah believed the world needed S’well. Seven years later, S’well is the fastest growing female-owned company in the US. S’well is making big differences by the amount of plastic they’re keeping out of landfills and our waterways.

Reform Athletica is equally passionate about minimizing its carbon footprint and asks its clients to support this mission by buying and using our own personalized S’well bottles and taking part in making a difference!

S’well’s ongoing mission is to create products that are both beautiful and eco-friendly, that infuse innovation with inspiration, and that continue to give back to communities in need.

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